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Digital Signage Case Study: Adidas Golf
by Peter Saunders, Sign Media, September 15, 2015 Toronto-based Shikatani Lacroix Design (SLD) was commissioned in 2014 by Adidas’ golf apparel division to create ‘digital experiences’ for its retail...
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Play Ball
by Steve Kaufman, VMSD, August 31, 2015 The new Toronto Blue Jays store is an immersive, digital testament to Canada’s MLB team: The Toronto Blue Jays market themselves as “Canada’s team” – the only...
View ArticleDriving At-Purchase Impulse Purchases
by Jean-Pierre Lacroix, Global Retail Brands, March 2015 Retailers and marketers face a new set of opportunities thinly veiled as challenges. Looking at the glass half empty perspective – the...
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The Source wins ICSC award
The International Council of Shopping Centers (ICSC) presents a Canadian Shopping Centre award to Deborah Matos and associate from The Source. The Source won Silver in the Retail Store Design category...
View ArticleHow to maximize the true value of your digital media program
According to digital media veteran Lyle Bunn, the opportunity costs of not using digital now far exceed the cost of its use. “Our world is digital and our world is visual and now we have the...
View ArticleTim Hortons Owner Vows to Speed Pace of Global Expansion
by Marina Strauss, The Globe and Mail, October 27, 2015 Tim Hortons’ coffee-and-doughnut assault on the world is starting to take shape. Its new parent, Restaurant Brands International Inc. (RBI),...
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How to Create a Branded Experience for Millennials
Shikatani Lacroix initiated a consumer study in the U.S. to understand how new immersive technologies such as augmented reality apps, VR goggles and computer video conferencing are influencing how...
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10 Ways to Create Immersive Experiences in Retail
By Jean-Pierre Lacroix 1. Create a sensory experience The senses impact our view of the world, our emotions and our behaviour. An immersive experience capitalizes on all five senses through the use of...
View ArticleHow Millennials Are Using Technology to Influence Their Purchase Decisions
We have all witnessed the impact of social media and digital technology on how customers shop and make their buying decisions. Being able to predict how customers will behave in the future by...
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Cineplex VIP Cinemas is honoured for its Good Design
Shikatani Lacroix Design has won a prestigious GOOD DESIGN award for its design of Cineplex Entertainment’s Cineplex VIP Cinemas. The Chicago Athenaeum Museum of Architecture and Design’s annual GOOD...
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